As the Creative Marketing Director my duties included the management and oversight of all communications to ensure brand compliance and consistency with messaging and marketing strategies. This included initiatives such as technical documents, product use and installation manuals, project scope, SOQ, SOW, RFP, technical educational courses/articles, product presentations, website governance documents, patent application language, and best practice guidelines. Included below are samples of technical writing pieces developed for a variety of initiatives.
Education COURSE/articles
Each Continuing Education article was developed around a specific product or product group to highlight the core features, benefits and messaging. The courses were also designed to promote and strengthen the Oldcastle Precast brand and position the company as the industry leader/expert in product knowledge and education and training within the industry.
Patent application for grease interceptor
This example is an excerpt from a patent application that I wrote for an innovative grease interceptor product that efficiently removes more F.O.G., (fat, oils, and grease), waste from waste water.
Patent application for remote network communications
This example is an excerpt from a patent application that I wrote for a remote network communications device utilizing power and data over existing infrastructure lines.
Acquisition marketing guidelines
These pages are excerpts from a document I developed for helping newly acquired companies transition into Oldcastle Precast.
Product related presentations
This example illustrates several slides from a product training presentation having a focus on code specific product installation methods.
